Automotive Services

Enabling Industry Signals on Numbers

To configure your Tracking Numbers and Number Pools to use Automotive Service Industry signals, you will need to enable the following features in the call record feature by configuring:

lead_outcome_enabled - Track qualified leads and booked appointments to measure sales funnel performance and assess interaction effectiveness with potential patients. Analyze conversation outcomes to understand why leads convert or fail, enabling targeted improvements.
lead_value_enabled - Evaluate the potential value of a customer lead, enabling your team to prioritize high-impact opportunities
topics_enabled - Organize customer inquiries by themes to reveal leading indicators of common needs and recurring pattern.

POST https://edgeapi.marchex.io/marketingedge/v5/api/groups/{group_id}/numbers

{
    "name": "Automotive Services - Order",
    "group_id": 15068550,
    "status": "Active",
    "phone_number_request": {
        "match_type": "TollFree"
    },
    "call_routes": {
        "route_type": "Basic",
        "route": {
            "termination_number": "9056372046",
            "features": {
                "call_record": {
                    "enabled": true,
                    "record": true,
                    "lead_outcome_enabled": true,
                    "lead_value_enabled": true,
                    "topics_enabled": true
                }
            }
        }
    }
}

Reporting

When Industry signals have been enabled, you will be able to review the results in the conversation_analytics section of the call details API Response - (lead_outcome, lead_value, topics)

GET https://edgeapi.marchex.io/marketingedge/v5/api/calls

{
    "paging": {
        "pageNumber": 1,
        "pageSize": 10000,
        "total": 2
    },
    "results": [
        {
            "id": 2467581473,
            "call_type_id": 1,
            "call_type": "Standard",
            "number_id": 13536629,
            "group_id": 15068550,
            "group_name": "Dental Leads",
            "time_zone_id": 2,
            "time_zone_name": "Eastern",
            "group_owner_id": 85464,
            "study_name": "Dental - Paid Leads",
            "group_owner_name": "11111",
            "billing_group_id": 24139,
            "billing_group_name": "ABC Dental",
            "caller_identity": 474387804,
            "organization_id": 4455,
            "answer_status_id": 1,
            "answer_status": "answered",
            "ring_duration": 2,
            "call_duration": 53,
            "tracking_number": "2892884176",
            "caller_number": "5555802958",
            "termination_number": "5556372046",
            "conversation_analytics": {
                "call_record_file": "a7927444-a0e5-4c71-8a1e-4d24f15f3e11",
                "call_record_redaction": false,
                "voice_link": "https://webservice.telmetrics.com/filedownload.ashx/3456CC18-35D9-4C76-A523-87A461D5ED5B/2467581473.mp3",
                "call_summary": "The caller scheduled an appointment for an exhaust system replacement.",
                "lead_outcome": {
                    "lead_reason": "Appointment – Booked",
                    "lead": "true",
                    "appointment": "true",
                    "sale": "true"
                },
                "lead_value": {
                    "product_or_service": [
                        "muffler"
                    ],
                    "other_product_or_service": [
                        "n/a"
                    ]
                },
                "topics": {
                    "pricing_discussed": "false",
                    "scheduling_discussed": "true",
                    "recall_discussed": "false",
                    "warranty_discussed": "false",
                    "other_topics": []
                }
            },
            "start_time": "2025-01-08T14:41:32.000",
            "answer_time": "2025-01-08T14:41:44.000",
            "end_time": "2025-01-08T14:42:37.000",
            "start_time_utc": "2025-01-08T19:41:31.830Z",
            "answer_time_utc": "2025-01-08T19:41:43.910Z",
            "end_time_utc": "2025-01-08T19:42:37.123Z",
            "status": "complete"
        }
    }
}

Lead Outcome

The following details related to lead outcome will be present in your request to retrieve call details:

Field Description	API field	Possible Values
Lead - Was the call a lead	lead	true, false, n/a
Lead Reason - Why was the call considered a lead	lead_reason	Appointment or Sale Not Made - Service Not Offered Check on vehicle repair or estimate status Appointment Not Booked - Other Reason Not Listed Appointment Not Booked - Not Available Appointment – Booked Call for Directions or Hours of Operations Appointment Not Booked - Customer Said They Would Call Back No Appointment Required Just Drop By Appointment – Rescheduling Appointment Not Booked - Price Issue Call Quality Issue Other Non-Lead Appointment Not Booked - CSR Said They Would Call Back Parts Status Insufficient Conversation to Determine Intent of Caller Appointment – Canceled Appointment – Confirming Billing or Account Question Parts - Not Available Parts Order – Sale Call for Human Resources or Employment Related Wrong Number Parts - Cancelling Order Telemarketer Or Vendor Or Solicitor Short Call
Appointment - Was an appointment booked	appointment	true, false, n/a
Sale - Was a sale made	sale	true, false, n/a

Lead Value

This set of fields contains indicators of value found in a conversation:

Field Description	API Field	Possible Values
Product or Service - product or services discussed during call	product_or_service	Air Conditioning Alignment Battery Service Brakes Diagnostics Dent/Damage/Collision repair Headlight Restoration Muffler Oil change Painting Warranty Shocks/Struts State Inspection Tires – Install Tires – New Tires - Rotation / Repair Tires – Used Undercoating Windshield or Window Repair/ Replacement Product/Service Not Mentioned Other N/A
Other Product or Service - generative list of products or services discussed during the call	other_product_or_service	generative list of results detected during the conversation

Topics

This set of fields contains details related to the topics discussed during the conversation:


Pricing Discussed - was pricing discussed during the conversation	pricing_discussed	true, false, n/a
Scheduling Discussed - was scheduling discussed during the conversation	scheduling_discussed	true, false, n/a
Recall Discussed - was a recall discussed during the conversation	recall_discussed	true, false, n/a
Warranty Discussed - was a recall discussed during the conversation	warranty_discussed	true, false, n/a
Other Topics - generative list of other topics discussed during the conversation	other_topics	true, false, n/a