Industry Signals

Industry Signals are designed to elevate sales and marketing efforts by providing deep, tailored understanding of every conversation. This feature tackles key sales and marketing challenges by identifying valuable leads, understanding customer needs, and optimizing strategies. With industry-specific signals, you can measure and score lead value, track marketing attribution, and link initiatives to business metrics. This allows prioritization of high-value channels, improvement of lead conversion rates, and rescue of missed opportunities.

To get started with Industry Signals, your Tracking Numbers and Number Pools must be configured to have one or more of the following settings:

Lead Outcome - Track qualified leads and booked appointments to measure sales funnel performance and assess interaction effectiveness with potential customers. Analyze conversation outcomes to understand why leads convert or fail, enabling targeted improvements.
Lead Value - Evaluate the potential value of a lead, enabling your team to prioritize high-impact opportunities
Topics - Organize customer inquiries by themes to reveal leading indicators of common needs and recurring pattern

Depending on the Industry your organization has been configured for, your ordering and reporting experience may differ. Refer to the documentation below for detailed instructions on how to configure Industry Signals.