Managing Integrations for a Group

Marchex Marketing Edge integrations are used to connect your attribution and analytics data with the other parts of your marketing stack allowing you to make better decisions in optimizing your ad spend, and allowing for clear visibility into the return on investment of various tactics and programs.

Integrations are configured for a Group so that the information collected for that group and its associated Marketing intent can be pushed to the relevant third-party platform.

Ensure that you have created the necessary Integration Configurations before proceeding to enabling integrations for Group.

• Integration Configurations