Integration Configurations

Marchex Marketing Edge integrations are used to connect your attribution and analytics data with the other parts of your marketing stack allowing you to make better decisions in optimizing your ad spend, and allowing for clear visibility into the return on investment of various tactics and programs.

In order to leverage the benefits of integrating Marketing Edge data into other applications we have created native integrations that will streamline setup and ensure consistent, reliable results.

To get started you will first need to configure an integration instance that describes which account to use in the destination system, what events will trigger data to be sent to the destination system and which datapoints should be sent. See the detailed configuration guides below for more details.

What’s Next

Once you have defined how Marketing Edge data should be integrated with the desired external platform, the next step is to associate the Integration Configuration with the applicable groups that have been deployed to collect the attribution and analytics data of interest.