Home Services
To configure Industry Signals for Home Services, you will need to:
- Define the sub-industry at the GroupOwner level that best corresponds to the business
- Enable the Lead Outcome, Lead Value, and Topics feature in the call record settings of the Number or NumberPool
Configuring Sub-Industry
Home Services Industry Signals enables you to define a Sub-Industry, allowing for the identification of industry-specific value indicators within your conversations.
If no value is specified the 'Default' industry will be automatically assigned.
To configure this value, the GroupOwner can be passed the sub_industry field
{
"name": "ABC Electric",
"zip": "10183",
"sub_industry": "Home System Services",
"client_id": "2bf1465d-060c-42cd-9b14-c14ad661763e"
}Click here for a list of supported sub-industries
Enabling Industry Signals on Numbers
To configure your Tracking Numbers and Number Pools to use the Home Services Industry signals, you will need to enable the following features in the call record feature submitting the following fields in your create/update Number and Number Pool requests:
- lead_outcome_enabled - Track qualified leads and booked appointments to measure sales funnel performance and assess interaction effectiveness with potential customers. Analyze conversation outcomes to understand why leads convert or fail, enabling targeted improvements.
- lead_value_enabled - Evaluate the potential value of a lead, enabling your team to prioritize high-impact opportunities.
- topics_enabled - Organize customer inquiries by themes to reveal leading indicators of common needs and recurring pattern.
POSThttps://edgeapi.marchex.io/marketingedge/v5/api/groups/{group_id}/numbers
{
"name": "Home Services",
"group_id": 15068550,
"status": "Active",
"phone_number_request": {
"match_type": "TollFree"
},
"call_routes": {
"route_type": "Basic",
"route": {
"termination_number": "9056372046",
"features": {
"call_record": {
"enabled": true,
"record": true,
"lead_outcome_enabled": true,
"lead_value_enabled": true,
"topics_enabled": true
}
}
}
}
}Reporting Details
When Industry signals have been enabled, you will be able to review the Industry Signal results in the conversation_analytics portion of the call details (lead_outcome, lead_value, topics).
GEThttps://edgeapi.marchex.io/marketingedge/v5/api/calls
{
"id": 2429343567,
"call_type_id": 1,
"call_type": "Standard",
"number_id": 13168801,
"group_id": 15035414,
"group_name": "Home Services",
"time_zone_id": 2,
"time_zone_name": "Eastern",
"group_owner_id": 7077404,
"study_name": "water heater repair",
"group_owner_name": "HomeSystemServices",
"billing_group_id": 14860,
"billing_group_name": "Group1",
"caller_identity": 441811483,
"organization_id": 4483,
"answer_status_id": 1,
"answer_status": "answered",
"ring_duration": 2,
"call_duration": 39,
"registered_DNC": false,
"tracking_number": "8338539911",
"caller_number": "2347485834",
"termination_number": "3433384491",
"conversation_analytics": {
"call_record_file": "44c78361-be77-4d06-94ea-705bc23b29ce",
"call_record_redaction": false,
"voice_link": "https://stgwebservice.telmetrics.com/filedownload.ashx/35F3B648-D7C4-43B0-8DE9-9E82978B95D1/2429343567.mp3",
"call_summary": "",
"industry": "Home Services",
"sub_industry": "Home System Services",
"lead_outcome": {
"lead_reason": "Other",
"lead": "n/a",
"appointment": "n/a"
},
"lead_value": {
"customer_type": "new",
"age_over_10_years": "n/a",
"maintenance_or_new_system": "n/a",
"product_or_service": [
"bathroom or kitchen remodel plumbing"
],
"service_line": "plumbing"
},
"topics": {
"pricing_discussed": "false",
"scheduling_discussed": "true",
"other_topics": []
}
},
"start_time": "2025-01-29T18:15:05.000",
"answer_time": "2025-01-29T18:15:13.000",
"end_time": "2025-01-29T18:15:52.000",
"start_time_utc": "2025-01-29T23:15:05.000Z",
"answer_time_utc": "2025-01-29T23:15:13.000Z",
"end_time_utc": "2025-01-29T23:15:52.000Z",
"status": "complete"
}Sub-Industries
The following Sub-Industries can be selected when setting up your GroupOwner. This selection helps Marchex Industry Signals focus on detecting the most relevant and valuable areas of conversation for the chosen Sub-Industry.
| Sub-Industries |
|---|
| Home System Services |
| Interior |
| Exterior |
| Moving and Storage |
| Home Improvement |
| Specialty |
| Garage Door |
| Funeral Services |
| Pest Control |
| Default |
Lead Outcome
The following details related to lead outcome will be present in your request to retrieve call details:
| Field Description | API field | Possible Values |
|---|---|---|
| Lead - Was the call a lead | lead | true, false, n/a |
| Lead Reason - Why the call was or was not considered a lead | lead_reason | Appointment Booked Appointment Not Available Appointment Not Booked Call Quality Issue Price Issue Appointment Cancelled Appointment - Confirming Appointment - Rescheduling Call for or by Employee (non-Sales) Customer Concern Call for Human Resources or Employment Related Not The Homeowner/Decision Maker Remove From Mail Or Call List Service Not Offered Telemarketer/Vendor/Solicitor Other Billing/Account Question Insufficient Conversation Lead - Customer Said They Will Call Back Lead - Agent Said They Will Call Back n/a |
| Appointment - Was an appointment booked | appointment | true, false, n/a |
Lead Value
This set of fields contains indicators of value found in a conversation:
| Field Description | API Field | Possible Values |
|---|---|---|
| Customer Type - new or existing customer | customer_type | new, existing, n/a |
| Product or Service - product or services discussed during call | product_or_service | dependent upon the Sub-Industry defined for the GroupOwner and service line detected See possible values below |
| Other Product or Service - generative list of products or services discussed during the call | other_product_or_service | generative list of results detected during the conversation |
| Service Line - type of service detected for the conversation | service_line | electrical plumbing hvac |
| Maintenance or New System - call is regarding maintenance or new system | maintenance_or_new_system | true, false, n/a |
| Age Over 10 Years - is the conversation regarding something related to home services that is older than 10 years of age | age_over_10_years | true, false, n/a |
Topics
This set of fields contains details related to the topics discussed during the conversation:
| Pricing Discussed - was pricing discussed during the conversation | pricing_discussed | true, false, n/a |
| Scheduling Discussed - was scheduling discussed during the conversation | scheduling_discussed | true, false, n/a |
Product Or Service
The following values may be returned in the product_or_service field from the lead_value portion of the conversation_analytics section of API reporting response:
| Sub-Industry | Product Or Service |
|---|---|
| Service Line - Electrical basic troubleshooting Service Line - Plumbing faucet repair/replacement Service Line - HVAC air filter replacement |
| garage door opener remote or keypad garage door safety sensors lubricants and minor hardware small parts like rollers, hinges, screws garage door cables and hardware garage door tracks and brackets rollers and brackets (nylon or steel) single garage door panel (wood, steel, aluminum) torsion or extension springs 3+ garage doors complete garage door system (panels, tracks, springs) crash door (vehicle has crashed into door) custom garage door materials (wood, glass, specialty metals) door stuck (open or closed) heavy-duty garage door motor, stronger drive system hung door insulated door panels, weather stripping new door install smart garage door opener with wi-fi integration |
| at-need pre-need |
| moving packing unpacking storage trucking furniture rental and leasing |
| appliance repair blinds cabinets carpentry cleaning countertops flooring carpet painting security systems |
| concrete construction materials and supplies construction services doors foundation repair garage doors gutters hardscape landscaping lawn care painting roofing siding sprinklers swimming pools tree services windows |
| a/v dog walking fire/water restoration junk removal locksmith pet waste management pest control cleaning services swimming pool maintenance pet grooming |
| general maintenance or repair (handyman) kitchen remodeling bathroom remodeling basement finishing |
| general pest control inspection bed bug inspection insecticides (e.g., sprays, gels) rodent traps and bait stations ant and roach baits mosquito repellents (outdoor foggers, coils) spot treatments for ants, cockroaches, or spiders inspection services for specific infestations sealing kits (caulking, mesh screens) ultrasonic pest repellers monthly or bi-monthly pest control for general pests (ants, spiders, small rodents) whole-home treatment outdoor yard sprays smaller-scale treatments (e.g., single room heat or chemical treatment) chemical barrier or bait treatments for localized termite infestations full-home bed bug extermination (heat or fumigation) termite fumigation (whole home tenting) squirrel, raccoon, or bird removal and exclusion bat removal and guano cleanup mosquito misting systems (installation and maintenance) eco-friendly or organic pest control solutions annual contracts for pest and termite control crawlspace encapsulation for pest prevention |
| attic duct dryer Vents electrical filters generators humidifier HVAC plumbing septic sewer smart Home solar water Filtration water Heaters moving packing unpacking storage furniture Rental and Leasing trucking appliance Repair blinds cabinets carpentry cleaning countertops flooring carpet painting security systems concrete windows doors siding foundation Repair garage Doors gutters landscaping lawn care painting roofing sprinklers tree services hardscape construction services construction materials and supplies A/V dog walking fire/water restoration junk removal locksmith pet waste management pest control swimming pool maintenance pet grooming general maintenance or repair (handyman) kitchen remodeling bathroom remodeling basement finishing |