Call Features

Using Call Features, you can extend the capabilities of your Tracking Numbers by configuring the following features at the call_routes level:

• Call Recording - allows you to manually evaluate if a call can be qualified as a lead, determine which sources deliver the best quality callers or to evaluate service levels and train your sales team.
• Transcription Services - create a text transcription of your call
  • Keyword Spotting - flag keyword that are mentioned during the call
  • Automated Scoring - call algorithms analyze conversations to detect purchase intent and flag calls accordingly
  • Custom Vocabulary - train the transcription algorithm to learn custom terms for a particular business
• Whisper - play a message to the advertiser receiving the call to gain attribution for generating a lead

Some features must be enabled at the number level, and will apply to all calls made to your Tracking Number:

• Call Verify - play the caller a confirmation message to verify that the call should be connected to the advertiser
• Stop Call - temporarily block calls to an advertiser, while continuing to retain the Tracking Number