Automotive Sales

Enabling Industry Signals on Numbers

To configure your Tracking Numbers and Number Pools to use Automotive Sales Industry signals, you will need to enable the following features in the call record feature by configuring:

lead_outcome_enabled - Track qualified leads and booked appointments to measure sales funnel performance and assess interaction effectiveness with potential patients. Analyze conversation outcomes to understand why leads convert or fail, enabling targeted improvements.
lead_value_enabled - Evaluate the potential value of a customer lead, enabling your team to prioritize high-impact opportunities
topics_enabled - Organize customer inquiries by themes to reveal leading indicators of common needs and recurring pattern.

POSThttps://edgeapi.marchex.io/marketingedge/v5/api/groups/{group_id}/numbers

{
    "name": "Automotive Services - Order",
    "group_id": 15068550,
    "status": "Active",
    "phone_number_request": {
        "match_type": "TollFree"
    },
    "call_routes": {
        "route_type": "Basic",
        "route": {
            "termination_number": "9056372046",
            "features": {
                "call_record": {
                    "enabled": true,
                    "record": true,
                    "lead_outcome_enabled": true,
                    "lead_value_enabled": true,
                    "topics_enabled": true
                }
            }
        }
    }
}

Reporting

When Industry signals have been enabled, you will be able to review the results in the conversation_analytics section of the call details API Response - (lead_outcome, lead_value, topics)

GEThttps://edgeapi.marchex.io/marketingedge/v5/api/calls

{
    "paging": {
        "pageNumber": 1,
        "pageSize": 10000,
        "total": 2
    },
    "results": [
        {
            "id": 2467581473,
            "call_type_id": 1,
            "call_type": "Standard",
            "number_id": 13536629,
            "group_id": 15068550,
            "group_name": "Dental Leads",
            "time_zone_id": 2,
            "time_zone_name": "Eastern",
            "group_owner_id": 85464,
            "study_name": "Dental - Paid Leads",
            "group_owner_name": "11111",
            "billing_group_id": 24139,
            "billing_group_name": "ABC Dental",
            "caller_identity": 474387804,
            "organization_id": 4455,
            "answer_status_id": 1,
            "answer_status": "answered",
            "ring_duration": 2,
            "call_duration": 53,
            "tracking_number": "2892884176",
            "caller_number": "5555802958",
            "termination_number": "5556372046",
            "conversation_analytics": {
                "call_record_file": "a7927444-a0e5-4c71-8a1e-4d24f15f3e11",
                "call_record_redaction": false,
                "voice_link": "https://webservice.telmetrics.com/filedownload.ashx/3456CC18-35D9-4C76-A523-87A461D5ED5B/2467581473.mp3",
                "call_summary": "The caller scheduled an appointment for an exhaust system replacement.",
                "lead_outcome": {
                    "lead_reason": "Appointment – Booked",
                    "lead": "true",
                    "appointment": "true",
                    "sale": "true"
                },
                "lead_value": {
                    "vehicles": [
                        "used 2015 Ford Taurus",
                        "new 2026 Toyota RAV4 SE"
                    ],
                    "vehicle_details": [
                        {
                            "make": "Ford",
                            "trim": "not detected",
                            "year": "2015",
                            "model": "Taurus",
                            "condition": "used"
                        },
                        {
                            "make": "Toyota",
                            "trim": "SE",
                            "year": "2026",
                            "model": "RAV4",
                            "condition": "new"
                        }
                    ],
                    "vehicle_most_interest": "used 2015 Ford Taurus",
                    "vehicle_most_interest_details": {
                        "make": "Ford",
                        "trim": "not detected",
                        "year": "2015",
                        "model": "Taurus",
                        "condition": "used"
                    }
                },
                "topics": {
                    "pricing_discussed": "false",
                    "scheduling_discussed": "true",
                    "electric_vehicle_discussed": "false",
                    "trade_in_discussed": "false",
                    "other_topics": []
                }
            },
            "start_time": "2025-01-08T14:41:32.000",
            "answer_time": "2025-01-08T14:41:44.000",
            "end_time": "2025-01-08T14:42:37.000",
            "start_time_utc": "2025-01-08T19:41:31.830Z",
            "answer_time_utc": "2025-01-08T19:41:43.910Z",
            "end_time_utc": "2025-01-08T19:42:37.123Z",
            "status": "complete"
        }
    }
}

Lead Outcome

The following details related to lead outcome will be present in your request to retrieve call details:

Field Description	API field	Possible Values
Lead - Was the call a lead	lead	true, false, n/a
Lead Reason - Why the call was or was not considered a lead	lead_reason	Calling to See if Vehicle is Ready Appointment - Not Booked Appointment - Booked Appointment - Rescheduling CSR Says They Will Call Back Customer Complaint Appointment - Canceled Appointment - Confirming Customer Said They Will Call Back Non-Lead - Other Call about Build To Order Insufficient Conversation
Appointment - Was an appointment booked	appointment	true, false, n/a
Sale - Was a sale made	sale	true, false, n/a

Lead Value

This set of fields contains indicators of value found in a conversation:

Field Description	API Field(s)	Possible Values
Vehicles Discussed	vehicles_discussed	generative list of vehicles discussed during the conversation
Vehicle Details (array of vehicles)	vehicle_details[].make vehicle_details[].model vehicle_details[].trim vehicle_details[].year vehicle_details[].condition	generative list of vehicles details for each vehicle discussed during the conversation
Vehicle Most Interested - Make	vehicle_most_interested_details.make	make of vehicle of most interested discussed on the call
Vehicle Most Interested - Model	vehicle_most_interested_details.model	model of vehicle of most interested discussed on the call__generative list of results detected during the conversation
Vehicle Most Interested - Trim	vehicle_most_interested_details.trim	trim level of vehicle of most interested discussed on the call__generative list of results detected during the conversation
Vehicle Most Interested - Year	vehicle_most_interested_details.year	_year of vehicle of most interested discussed on the call_Year of the vehi
Vehicle Most Interested - Condition	vehicle_most_interested_details.condition	condition of vehicle of most interested discussed on the call

Topics

This set of fields contains details related to the topics discussed during the conversation:


Pricing Discussed - was pricing discussed during the conversation	pricing_discussed	true, false, n/a
Scheduling Discussed - was scheduling discussed during the conversation	scheduling_discussed	true, false, n/a
Trade In Discussed - was a trade-in discussed during the conversation	trade_in_discussed	true, false, n/a
Electric Vehicle Discussed - was an electric vehicle discussed during the conversation	electric_vehicle_discussed	true, false, n/a
Other Topics - generative list of other topics discussed during the conversation	other_topics	true, false, n/a